FOUNDER & CHAIRMAN
In The CW’s Golden Globe nominated comedy series “Jane The Virgin,” Justin Baldoni stars as Rafael, the rich, hotel owner who has an on-again, off-again relationship with Jane (Gina Rodriguez), as well as a baby. His spectacular performance recently garnered earned him a 2015 Imagen Award nomination for “Best Supporting Actor.” Further, the onscreen chemistry between Baldoni’s Rafael and Rodriguez’s Jane garnered them a 2015 and 2016 Teen Choice Award nomination for #ChoiceLipLock. The show itself continues to receive numerous nominations and build visibility and recognition among both fans and critics.
Born in Los Angeles and raised in Medford, Oregon, Baldoni grew up wanting to direct. In 2004, he won guest starring roles on television series such as “The Young and the Restless,” “Charmed” and “The Suite Life of Zack and Cody,” as well as a series regular role on “Everwood,” that had him starting to think about a life in front of the camera. At the same time, he was on the path to success as a commercial and music video director. This prompted Baldoni to start his own production company, Wayfarer Entertainment.
Wayfarer Entertainment is a digital film and television production company focused on what he calls “Chocolate Covered Broccoli,” celebrating and elevating the human spirit through socially conscious and inspirational media. That focus has served Baldoni well. In 2012, he created the Award-Winning web-series “My Last Days,” celebrating the lives and legacy of the terminally ill. The first season garnered 30 million views and has helped raised over one-million dollars for various charitable foundations and individual families to date. The second season of “My Last Days” broadcast aired on The CW in August 2016 in conjunction with the network’s new digital vertical, co-created by Baldoni and Wayfarer, CWGOOD, which highlights the causes that CW stars and fans care about with content that will both entertain and inspire. The series has already been picked up for a third season and past episodes can be viewed online at
Additionally, Baldoni is slated to produce and direct his first feature film, based on the Zach Sobiech story currently titled “Clouds” for Warner Bros. Studios, as well as other television and film projects in development at various networks and studios.
As a positive influence in media and rooted in a faith that believes in being of service to mankind, Baldoni has been invited to share his views on compassion with His Holiness The Dalai Lama as part of the Youth Leadership Panel on the Significance of Education in Advancing Universal Human Values. He also started the 1st Annual Carnival for the Homeless and is extremely passionate about using his platform to redefine masculinity and empower women. He currently travels the country speaking about his take on the future of the entertainment industry and content creation spreading the message of making one’s work a form of service.
Baldoni currently resides in Los Angeles with his family; wife Emily and baby daughter Maiya Baldoni.