Benita has extensive experience in design, brand development, social entrepreneurship, and intellectual property. Currently Benita is the co-CEO and co-founder of Legend of Lido, a direct-to-consumer collection of travel-inspired carryalls that allows women to celebrate their individuality through original prints and bold colors. Benita started Legend of Lido as a way to support local charities while helping women be fashionable and chic, yet intelligent and giving at the same time.
Prior to becoming an entrepreneur, Benita was an entertainment attorney and branding expert. Benita worked with a wide intersection of clients (e.g. celebrities, entrepreneurs, Fortune 500 companies, and more) at the intersection of law and branding, helping her clients develop, shape, and protect their brands.
In her free time, Benita loves traveling the world with her husband and two daughters.