Sam Baldoni is the Vice President, Brand Partnerships and Executive Producer at Wayfarer Entertainment.
A marketing visionary, Baldoni has enjoyed a long and successful career in the entertainment industry. He is widely known as one of the founding fathers of the multi-billion dollar product placement business in the film and television industry. Baldoni launched Baldoni Entertainment while lending his advertising and product marketing expertise on Steven Spielberg’s Gremlins. The company quickly became the most profitable product placement company in the entertainment industry, and worked on nearly every major feature film with every major studio. Baldoni also successfully incorporated product placement into television and worked with all of the major networks, along with leading production companies such as Spelling Entertainment where he and Aaron Spelling ultimately founded AsSeenIn.com, a premiere digital platform that introduced consumers to click and buy technology enabling them to take a virtual tour of their favorite shows where they could click and instantly buy the products they desired directly from the website. Baldoni’s innovation and expertise also led him to invest in and build SJS Hippo Animation, the premiere and leading animation studio in China.
Baldoni began his professional career in government, serving as a legislative assistant to a U.S. Senator from Indiana. Always active in his community, he has served as chairman and board director for the Medford Schools Foundation in Medford, Oregon, member of the Medford School Board’s Budget Committee, and as a committee member of the Young President’s Group at City of Hope, one of the nation’s leading institutions for the treatment of cancer, AIDS, diabetes and other life-threatening diseases.
Baldoni resides in Los Angeles.